In terms of hits churned out by artistes, YBNL may well be one of the foremost record labels in the country at the moment. Many of its signees are currently topping charts. As a matter of fact, it would be safe to say that when YBNL sneezes, the whole music industry catches cold.
A vivid case in reference is the Headies saga of January 2016 when Olamide practically shut down the event when his protégé, Lil Kesh, lost out on the Next Rated category of the awards. YBNL However, while some of YBNL’s acts are soaring and shining, the same cannot be said of one of the label’s first signees, Viktoh.
An avid observer would note that Viktoh doesn’t have a respectable hit to his name. Meanwhile, Lil Kesh who he introduced to his label boss, Olamide, is already regarded as a heavyweight of sorts in the industry.
Some of Viktoh’s songs which failed to attract mainstream attention include ‘Skibbii That,’ ‘Instagram Police,’ ‘Say Them Say’ among others. However, some people have attributed Viktoh’s slow career growth to Olamide. According to this school of thought, Olamide doesn’t give Viktoh the desired attention unlike Lil Kesh and Adekunle Gold.
According to a source who is close to the YBNL crew, even though Olamide is a liberal boss who gives all his artistes the chance to fly, he seems to have a softer spot for Gation old, Lil Kesh and the new YBNL princess, Temmie Ovwasa. Speaking on the condition of anonymity, the source opined, “To be sincere with you, Olamide is a very liberal boss who is after the success of all his artistes. But if you consider the way Olamide is always shouting the name of Lil Kesh, Adekunle Gold and Temmie in his songs and Instagram posts, you will realize it seems he doesn’t give the same attention to Viktoh. Though Viktoh should also up his game in terms of the kind of songs he puts out, YBNL should also pay more attention to him.”
Meanwhile, another artiste that isn’t getting the desired attention in YBNL is Chinco Ekun, but sources claim that his educis what is taking the front burner in his life right now, and that’s why he’s not so visible on the music scene. With Lil Kesh and Adekunle Gold hinting that they would soon be floating their own record labels, perhaps, Viktoh’s ‘condition’ will improve. Remember, former YBNL signee, Zino also complained of neglect. It should be noted that Lil Kesh has left YBNL but he is still under their management.